POWERMAT RING PACKAGING

Duracell Powermat is a developer of a wireless charging technology that allows you to charge devices without the use of cables. We were asked to design packaging for one of their newest products, The Ring.

The plan was for Starbucks to build wireless charging spots into table surfaces in their popular coffee shops, so patrons could charge their smartphones wirelessly while enjoying their drinks. The Ring is a charging adapter for those users without a compatible Duracell Powermat charging case, allowing wireless charging simply by plugging it into the Lightning connector (Apple users) or micro-USB (Android users) port of their device.

We were tasked with designing informative and cost effective product packaging for the Duracell Powermat Ring so that it could be retailed in Starbucks locations. 

"The ring is an active shape that is always on the move—rolling, pulsing. This movement and the shape itself represent the infinite nature of energy and power.

A ring is complete, and it comforts and protects in unity and harmony. The shape offers safety, connection, and, above all, perfection."

"Like the Powermat ring, the Powermat color set suggests energy, passion, and power in a playful, modern, and simplified manner. The four bright main colors are chosen from different sides of a classic color wheel."

Powermat wanted another option, specifically a concept where The Ring is the center of attention.